New, short videos from Unum are the latest tools you can use to help employees understand financial protection benefits.The videos use simple, engaging animation to make a clear and convincing case for the value of Unum products. Videos for each of five benefits - disability, life, accident, critical illness and hospital indemnity - are available on the Unum website.These videos are part of a company-wide commitment to deliver the benefits value message directly to the consumer. They provide a quick, straightforward way to help people understand the need for financial protection.Two versions of each video have been produced. One has a call to action that is suitable for use during enrollment; the other omits this so you can use the video as an educational tool. You can post links to the videos on broker and employer intranet sites.
Unum also is using social media, video testimonials and digital advertising to share the message. A previously launched consumer education site, GetBenefitSmart.com, makes it easy for people to understand benefits. And a digital and mobile advertising campaign directs people to a landing page featuring a variety of financial protection information.All of these tools can be used to help drive participation and increase employee awareness of - and satisfaction with - their benefits. Contact your Unum representative or client manager to learn more about using these tools in a strategic benefit-communication plan.