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NEW AD CAMPAIGN FOCUSES ON UNUMPROVIDENT’S BENEFIT SOLUTIONS
ROLE
CHATTANOOGA, Tenn. (Aug. 9, 2005) – UnumProvident (NYSE: UNM)
rolls out a new advertising campaign this month that, for the first time in
many years, does not feature its premier product – disability income
protection. Instead, the new campaign focuses on UnumProvident’s supplemental
products and on its leading position as a provider of benefit solutions to help
individuals, families and employers manage many of life’s challenges.
“Smart Service. Great Ideas.” is the company’s new tagline, reflecting its role
in offering comprehensive group and supplemental benefits solutions for
employers, including employee insurance programs, benefit communication and
enrollment support, leave management solutions, claims management and health
and productivity planning support.
Traditionally, UnumProvident’s ad campaigns have featured the company’s market
position as the leading provider of disability income protection insurance in
the United States. “UnumProvident offers so much more to benefit managers and
their advisors,” said Keith Hickerson, vice president, Corporate Marketing.
“We are also the second largest provider of voluntary supplemental products. Our
new campaign focuses on those supplemental offerings as well as on the ideas
and service tools we provide to help employers create a strong benefits
offering, control rising health care costs, and recruit and retain a quality
workforce. The new ads communicate our understanding of the full range of
challenges benefit managers face and that we offer practical ideas and
high-quality solutions to meet their changing needs.”.
The campaign targets group benefit decision-makers, primarily with print and
online advertising. To view a copy of the lead print ad,
click here.
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