Take 5 for life
1. How much Life insurance do people need? Experts say at least 5 times salary. [1]
Yet many Americans are uninsured or underinsured. The Life and Health Insurance Foundation calls it a "Life crisis," with the same potential to impact families as the credit crisis and sub-prime mortgage crisis. [2] Yet, despite the economic downturn, only 1% of life insurance policy holders had reduced or cancelled their coverage by the end of 3Q08 — a reflection on the value they place on this vital benefit. [3]

2. How can employees know how much coverage they need and can afford?
Unum's educational employee enrollment materials include an easy-to-use worksheet calculator that leads them through the process. And the flyers are written in simple, everyday language that consumers can understand. See samples:


3. What's new for "Life?"


4. When is "Life" a "living" policy?

  • When it's an individual voluntary life policy that includes an enhanced LTC rider. Here's what you need to know about this hot new offering:
  • When it's a group voluntary life policy with AD&D coverage.
Unum's new enhanced AD&D plan now offers:

  • Coverage equal to 10x employee earnings
  • Up to $1 million benefit amount
  • An AD&D maximum that can be higher than Life
  • Dependent AD&D election independent of Life coverage

5. What's your "Life" experience? Take the instant results poll.

What trends have your customers experienced over the last 5 years? Check the box(es) for the trends you've observed firsthand.
More are offering voluntary life in addition to group life.
More are providing a higher level of coverage with their group life.
Voluntary life is now being offered to a larger percentage of people in the workforce.
*Provisions may vary by state

References:
1. Life and Health Insurance Foundation (LIFE), "Four Ways To Buy," available at http://lifehappens.org/life-insurance/four-ways-to-buy, [cited August 22, 2008].
2. Life and Health Insurance Foundation (LIFE), "Why Devote a Month To Life Insurance," available at http://lifehappens.org/liam/ [cited August 22, 2008].
3. LIMRA, "Consumer Views on the Fall of 2008," by Jennifer Douglas, November 2008.
4., 5. LIMRA, "Facts about Life 2008, Generations at Risk," https://www.limra.com/NewsCenter/PressMaterials/08LifeFacts.pdf [cited August 22, 2008].

The need for Life

One third of U.S. adults have no life coverage at all and could benefit from affordable group plans through the workplace.[4]

Those who have group coverage only are significantly underinsured, which creates an enormous opportunity for voluntary products in the workplace.[5]