The buyers study:  A strategic edge for employers
Unum tracks the latest benefit trends and issues in the updated Buyers Study 2008. With information from our internal database as well as industry experts, the study can help give employers an edge in developing the right benefits strategy for their ever-changing workforce.

This report includes an inside look at Unum data that can help employers evaluate whether their benefit offerings meet changing needs in the workplace, addressing shifting demographics, employee demand and industry standards. In addition, this study includes the latest information and research from respected experts in the insurance and HR sectors.


The Buyers Study provides specific insight on the impact of these critical subjects:

  • Aging workforce dynamics
  • Shifting workplace demographics, including the change in family structure and increase in immigrants with a special focus on the Hispanic population
  • Recruiting and retention in a predicted labor shortage
  • Containment strategies to offset rising healthcare costs
  • Consumer-driven benefits and the need for benefits education
  • Flexible coverage options
  • Buying trends in the current marketplace
  • The consumer mindset that influences buying decisions
Unum's study looks at current market conditions, including a section on consumer-driven benefits and the increased need for effective benefits communication. Buyers Study 2008 also features a study of the unique needs of the Hispanic market.

Industry specific information

Read industry-specific benefits information and answer the strategic question employers struggle with most: "What does my competition offer?"

Contact us

Let us mail you a printed copy of the buyers study.