The buyers study: A strategic edge for employers
Unum tracks the latest benefit trends and issues in the updated Buyers Study 2008. With information from our internal database as well as industry experts, the study can help give employers an edge in developing the right benefits strategy for their ever-changing workforce.

This report includes an inside look at Unum data that can help employers evaluate whether their benefit offerings meet changing needs in the workplace, addressing shifting demographics, employee demand and industry standards. In addition, this study includes the latest information and research from respected experts in the insurance and HR sectors.


The Buyers Study provides specific insight on the impact of these macro trends and critical workforce planning subjects:

  • Containment strategies to offset rising healthcare costs
  • Aging and shifting workforce dynamics, including the change in family structure and increase in immigrants with a special focus on the Hispanic population
  • Recruiting and retaining workers with critical skills
  • Consumer-choice benefits and the need for benefits education
  • Buying trends and the consumer mindset that influences them

2009 Special Report

How today's recession impacts the benefits landcape — and fuels consumer choice.

Unum's study looks at current market conditions, including a section on consumer-driven benefits and the increased need for effective benefits communication. Buyers Study 2008 also features a study of the unique needs of the Hispanic market.

Industry specific information

Read industry-specific benefits information and answer the strategic question employers struggle with most: "What does my competition offer?"

Contact us

Order a printed copy of Buyers Study 2008 or the Buyers Study: 2009 Special Report.